Description
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Submission Deadline
Marks and Feedback
Before 6pm on:
15 working days after deadline (L3, L4, L5 and L6)
xx working days after deadline (Foundation Programme)
Click or tap to enter a date.
Click or tap to enter a date.
Module title & code
Foundation to Business Strategy & BC12-2
Assignment number and title
1A and 1B : WR-GR + PR-Oral
Assessment type
Group Report and Viva Voce
Weighting of assessment
50% (WR-Gr 35% + PR-Viva 15%)
Module learning outcomes
1.Knowledge and Understanding:
Discuss the concepts and theories underpinning strategic planning and its role in the success
of an organization.
2.Skills and Abilities:
Apply relevant analytical tools to evaluate the impact of external and internal environment on
a given firm’s competitive position and recommend appropriate competitive strategies within
the context of a dynamic competitive environment.
What am I required to do in this assignment?
This assessment carries a 50% weighting of the module grade. It has two components: Pair written Assignment (35%) and
individual viva (15%). You have to pass both the components to clear the Assessment.
Read the attached scenario and using appropriate data from varied sources, write a report (word limit 2500 +/- 10%, excluding
references) that addresses the following tasks:
1. A review on the need for and importance of environmental analysis by organiSations using recent and relevant academic
literature.
2. An evaluation of the trends in the macro environment that would influence the Oman Petroleum Industry using PEST Model.
3. An analysis of the attractiveness of Oman Petroleum Industry using Porter’s Five Forces Model.
4. Perform a SWOT analysis of PDO.
PDO UNVEILS ITS NEW PURPOSE AND STRATEGY
It’s difficult to discuss the energy sector within the Sultanate of Oman without mentioning Petroleum Development Oman LLC
(PDO). Founded in 1937 at the direction of Sultan Said bin Taimur, the business is one of the leading oil and gas exploration and
production companies in the GCC region overseeing an area of 90,000 square kilometres, or approximately one-third of Oman’s
geography. PDO operates around 200 oil fields, 55 natural gas fields, 9,000 active wells and maintains a national workforce of
more than 8,500 staff and 70,000 contractors.
PDO, majority-owned by the government, works closely with many local companies as well as international partners in the
efficient and safe exploration of Oman’s hydrocarbon reserves. Since 1937, PDO has worked towards transforming the country
into a net exporter of oil and natural gas. It boasts an enviable track record in locating and developing fields in complex geological
formations. PDO has been instrumental in boosting Omani oil production towards the million barrels per day mark. Recognized
globally for driving down the cost of enhanced oil recovery (EOR) techniques, adopting lean continuous business improvements
and furthering research into the development of sustainable exploitation practices, PDO invests heavily in education and training
programmes aimed at developing skillsets and providing opportunities to all levels from school leavers through to PhD graduates.
The company is currently working with its partner Glass Point on constructing the 1GWth (gigawatt thermal heat) Miraah solar
facility, slated to start production later this year and the largest of its kind in the world. The plant will produce the steam – 6,000
tonnes per day – needed for thermal EOR at the Amal field in southern Oman. PDO is committed to the highest standards of
corporate governance. Management has consistently kept the company streamlined and agile in order to ensure optimum
returns from the country’s natural resources.
In recent years, PDO expanded its scope and moved towards becoming a fully-fledged energy company, with renewables and a
green agenda playing an increasingly important part. PDO plays an important part in the country’s economic expansion and
diversification, providing support in areas such as job creation and training, developing local expertise and promoting numerous
social investment programs. And to enable it to manage the various assets, resources and technologies that are required for its
non-hydrocarbon functions, the business contracted Carillion Alawi LLC to provide Integrated Facilities Management (IFM) across
its 12 locations.
In the early 2023, PDO unveiled its new corporate purpose and strategy, outlining how it will continue to serve Oman and deliver
value to the Sultanate in a rapidly changing and volatile energy landscape. The Company’s new purpose- “Building a sustainable
and low-carbon future to maximize value for Oman”- replaces its previous vision and mission which were established more than
ten years ago. It also refreshed its strategy giving a glimpse of its existing projects and future plans to generate sustainable
revenue for Oman today and in the low-carbon future. Explaining this, its Managing Director Steve Phimister said: “Maximising
value for Oman is at the heart of our Purpose, to fulfil our role in contributing to Oman’s Vision 2040 and Net Zero Emissions
2050. PDO is committed to both cost and carbon competitiveness – safely, efficiently and sustainably growing our core Oil and
Gas business whilst minimising emissions from our operations”
Under its new strategy, PDO aims to pioneer the new energy landscape, leading technology deployment, operational excellence,
decarbonisation and supply chain development for Oman’s oil and gas industry. Steve added: “Oil & Gas has a role in the global
energy system for decades to come, but hydrocarbon development must be sustainable. We have a responsibility to sustain the
current energy system whilst we build the new (low Carbon) energy system. PDO has bold plans to safely increase oil & gas
production whilst at the same time halving its emissions. And PDO is well-positioned, in partnership with others, to build
sustainable, low-carbon revenue streams for the future of Oman”
Source: PDO (2023),
Available at: https://pdo.co.om/en/news/press-releases/aspx (Accessed: 30 June 2023).
Modified according to the learning outcomes of the module.
2
Deliverables
Submission
The submission of the final assignment will be online on the Turnitin link. The access of Turnitin link to submit the final
assignment will be given to the students a week before the last date of submission. At the time of submission, you need to
make sure that the assignment is your own and all the sources have been acknowledged.
Is there a size limit?
The report should be discussed comprehensively in 2,500 words +/- 10%. It should follow the font Times New Romans, 1.5
spacing and 12 font size.
10% (+/-)
no penalty
11-20% (+/-)
Reduction of 5
Marks
21-30 (+/-)
Reduction of
10 Marks
31-40% (+/-)
reduction of 15
Marks
41-50% (+/-)
Reduction of 20
Marks
+ 50%
Fail the assessment
The viva will be for 10 minutes. The schedule will be shared on the move by the module team.
What do I need to do to pass? (Threshold Expectations from Module Descriptor)
In order to pass the assessment you will need to:
● Demonstrate a conceptual understanding of environmental analyses and their role in business management. The
students are also expected to review adequate and relevant contemporary academic literature
● Discuss the larger PEST factors affecting the Oman Petroleum industry.
● Evaluate the Oman Petroleum Industry, using Porter’s Five Forces Model.
● Exhibit analysis skills by using the SWOT model for PDO.
● Students are required to pass in both components in Assessment 1 (Pair Assignment + individual viva), failing in one
component of assessment 1 will result in failing both the components in Assessment 1.
● It is a pair assignment. However, in exceptional cases where there is an odd no. of students there can be a group of 3.
INSTRUCTIONS
Your work will be graded on the following aspects:
1. This assessment carries a 50% weighting of the module grade. It has two components: Pair written Assignment (35%) and
individual viva (15%). You have to pass both the components to clear the Assessment.
2. Your pair assignment shall reflect the depth and breadth of your original analyses in a clear and coherent manner.
3. Use of the relevant academic literature to support ideas and issues discussed. The range of academic sources such as texts
and journals to support your arguments and comments.
4. Any reference to authors and other writers shall be quoted with due acknowledgment in your assignment report using the
Harvard Referencing System. For details of Harvard referencing style refer to the student handbook page 44-45 sections 7.2.
3
5. The cover page should present the following details: Name of the student, The Programme, Module Title, Assignment Title,
and a number of words that must be reflected on the cover sheet.
6. All assignments must adhere strictly to the deadlines specified by Majan College. Failure to hand in the assignment for any
reason and without prior approval and a valid written extension from the module tutor will not be marked and will be
awarded a grade of G (0) irrespective of the quality of the work. See student handbook page 16 section 4.4.
7. Your report should be word-processed and professionally presented. The length of your report should be 2500 words (+/10%), presented in the text of font size 12 with 1.5 line spacing. Please state the exact word count at the end of the
assignment.
8. Unacknowledged use of work of others (plagiarism) is regarded as a dishonest practice and will be penalized. See the
penalties in the student’s handbook page 32 section 5.7.
9. You are required to tick to confirm the statement: “I confirm that this assignment is my own and all sources have been
acknowledged. I understand that the use of other people’s work or ideas without acknowledgment is plagiarism and could
result in failing the assignment”. You will not be able to submit the assignment without ticking this box.
10. In this pair assignment, it is recommended that the group should identify a leader who can be responsible for uploading the
assignment on Turnitin and share the feedback received from lecturers with the pair member. (It is not applicable for referral
students, since referral students have an individual assignment and individual viva).
Additional Guidelines
1. The Assignment Submission link on MOVE will be open, a week ahead of the submission date.
2. You can submit your assignment multiple times, till the submission deadline. Note that Turnitin could take up to 24 hours
to produce similarity reports for submissions.
3. The last submission, within the deadline, will be considered as your final submission.
4. Assignments should be submitted by 23hrs 59mins on the day of the deadline. There is a grace period until midnight
to allow for any technical difficulties, but any assignments submitted after this will be counted as late. Technical
problems will not be accepted as an excuse for submitting after the day of the deadline.
5. The similarity percentage of your final submission will be one of the factors considered, for assessing the originality of
your assignment. However, the decision to report an assignment for plagiarism is taken by the Lecturers, who mark your
assignment.
6. The Lecturers will consider a number of factors such as Assignment type, Part of the assignment where similarity occurs,
Nature of similarity etc., along with the similarity percentage of your assignment, to assess the originality of your
assignment. Therefore, similarity percentage would not be accepted as a basis for disputing academic judgments
regarding plagiarism.
4
7. Note that the similarity percentage of your submission can change until the submission deadline if the submissions of
other students have similarities to your assignment. Therefore, the similarity percentages are not final, till the assignment
submission is closed.
How do I produce high quality work that merits a good grade?
In order to achieve good grades, the quality of work should consist of relevant and adequate academic reading and appropriate
review of literature for Task 1, however, students should demonstrate high standards of conceptual understanding and logical
analysis in Task 2, 3, and 4. An analysis should be supported with arguments based on the facts of the given case.
The Assignment solution should demonstrate
✓ In-depth understanding of all tasks based on the topics selected.
✓ Appropriate, adequate and relevant literature review should be evident in Task 1.
✓ Evidence of relevant academic reading
✓ Critical evaluation and analysis should be evident in tasks 2, 3, and 4.
✓ Clarity of expression
✓
Language and use of Harvard referencing style
How does assignment relate to what we are doing in scheduled sessions?
Scheduled classes will be the combination of both i.e. teaching the concepts related to the assignment and mini case study
analysis based on the topics for the assignment. The main purpose behind this activity is to develop students’ conceptual and
analyses skills. Students will be guided on how to analyze the case during the guided learning hours.
5
How will my assignment be marked?
Your assignment be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and estimate your grade before you submit.
N
o
CRITERION
FOR
WRITTEN
REPORT
Weighin
g
Sub Standard /
No Attempt
(0 Marks)
➢
Information
and Research
Completion
of
Tasks,
Detailed
information
search
There is no
evidence for
information
search/
Tasks
are
incomplete.
Poor
(20 Marks)
➢
➢
➢
1
Satisfactory
(40 Marks)
20
➢
Sources not
used
to
support
substantive
assertions or
argument.
Information
search is not
adequate.
Very limited
resources
are used to
discuss the
tasks.
Limited and
uncritical
use of a
restricted
range
of
sources
➢
Information
search is evident.
There
is
an
attempt
to
address
some
tasks. All the
tasks lack proper
focus
in
discussion.
Although
the
information
supports the task,
some of them are
not
properly
analysed and lack
paraphrasing at
some areas.
Good
(50 Marks)
➢
Relevant
information
search
is
evident, but
not
adequate.
➢
There is a
good
attempt to
address the
tasks.
➢
All the tasks
are
discussed
but one or
two
tasks
lack focus or
clarity.
Very Good
(60 Marks)
➢
Very
good
usage
of
variety
information
from various
sources.
Contents are
properly
paraphrased.
The usage of
information
can be better
if it relates to
the context.
➢
All tasks are
discussed
properly.
Excellent
(70 Marks)
➢
Excellent
application
of
the
relevant
information
from variety
of sources.
Excellent
usage and
quoting of
the
literature at
relevant
discussions.
All the tasks
are
discussed
astutely with
proper
focus.
➢
Use of a
wide range
of
appropriate
sources,
indicating
Outstanding
(100 Marks)
➢
Exceptional
use of a wide
range
of
appropriate
and current
sources,
focusing on
research
based
reviews
indicating
personal
research and
critical
awareness
of
their
status and
relevance.
critical
awareness
of
their
status and
relevance.
➢
2
Understandi
ng of Issues.
Reference to
appropriate
theoretical
background,
illustrations
3
➢
Limited
evidence of
understandi
ng
the
issues.
➢
General
understanding of
the
various
issues.
Some
reference
to
related
theoretical
background
is
evident.
➢
20
Good
understandi
ng of the
various
issues.
Majority of
the
tasks
show
evidence of
good
understandi
ng of related
appropriate
theoretical
background.
➢
Evidence of
very
good
understanding
of
relevant
theory
and
research in all
tasks.
➢
➢
➢
➢
Application
and Analysis
Detailed
discussion on
the
tasks
involved and
critical
awareness
No evidence
of
understandi
ng
the
issues.
35
Lack
of
analysis of
information.
No
discussion is
evident.
➢
The
discussed
tasks
are
completely
out of focus.
➢
Use of a range of
appropriate
sources.
but
without critical
evaluation,
or
missing
some
significant items
➢
There
is
good
evidence for
critical
analysis and
reasoning in
some areas.
➢
Use of a wide
range
of
appropriate
sources with
some critical
awareness of
➢
Evidence of
excellent
understandi
ng
of
relevant
theory and
research.
Reference to
appropriate
theoretical
background
provides
support to
the
discussion.
Some
illustrations
that support
the
theoretical
background
are
evidenced in
the
discussions.
Excellent
analysis of
the
information
and precise
application
to the case.
➢
➢
➢
Evidence of
exemplary
understandi
ng
of
relevant
theory and
research.
Reference to
appropriate
theoretical
background
provides
support to
the
discussion.
Illustrations
are provided
that amplify
the
theoretical
background.
Critical
reasoning is
consistently
evident
across the
discussions.
The
tasks
7
➢
➢
➢
4
Presentation
and
structure:
Clear
introduction,
➢
15
The report is
unorganized
to the point
of
being
Task are not
properly
addressed.
➢
Limited
evidence of
critical
evaluation
of material.
Poor analysis
of
information.
Although
there
is
evidence for
some
discussion,
they
are
discrete and
lacking
focus.
It
does
not
reflect
critical
application
of
the
concepts to
the case.
The
assignment
has
unacceptabl
➢
Evidence of
critical
evaluation in
some areas,
although
some
material not
evaluated.
their
status
and relevance
➢
➢
➢
➢
Evidence of a
general critical
stance. Evidence
of limited critical
evaluation
in
some areas, with
some
lost
opportunities or
misunderstandin
gs.
Though
discussion of the
ideas is clear, a
coherent flow of
➢
Evidence for
a coherent
presentation
is evident,
but
lacks
➢
Very
good
application of
the
information to
the
case.
There
is
evidence for
in-depth
analysis
of
data.
However, all
tasks are not
consistent in
analysis and
can
be
presented in a
better
manner.
Evidence of
good
critical
appreciation
and
evaluation of
relevant
theory
and
research and a
systematic
attempt
to
relate it to the
topic
The report is
well
organized.
There
is
orderliness in
Critical
reasoning is
evident
while
discussion of
all the tasks.
➢
Evidence of
thorough
critical
appreciation
and
evaluation
of relevant
theory and
research and
a systematic
and
creative
attempt to
relate it to
the topic
➢
The report is
well
organized
with
a
cohesive
have
exemplary
discussion
and detailed
narration.
➢
The
structure is
exemplary.
Execution is
excellent.
8
logical
structure,
reference to
appropriate
theoretical
background,
illustrations,
good use of
the limited
number of
words
allowed,
clear layout,
overall
organisation
of the report.
➢
virtually
unreadable.
Lacks
cohesion
and orderly
flow.
e failings in
structuring
and / or
clarity
of
written
expression
➢
The report is
difficult to
read due to
overwhelmi
ng errors or
misspellings
thought is not
evident.
➢
➢
➢
➢
5
References
10
The
references
do
not
clearly
comply with
➢
The
references
do
not
clearly
comply with
➢
The report is
unorganized, but
can be read. Poor
flow of the report
structure.
The assignment
has failings in
structuring and /
or clarity of
written
expression,
which impair its
capacity
to
communicate
uniformity
throughout
the essay.
➢
➢
Frequent
compositional
errors
or
misspellings, but
the report can be
read
The report shows
some compliance
to
HARVARD
STYLE
referencing, but
The report is
somewhat
organized.
The flow is
not coherent
and needs
improvemen
t.
While
the
assignment
has
some
failings
in
structuring
and / or
clarity
of
written
expression,
these do not
impair
its
capacity to
communicat
e.
➢
More than
occasional
errors
or
misspellings.
➢
The report
demonstrate
s a basic
level
of
HARVARD
the structure.
Coherence is
also evident
but there is
still scope for
improvement.
➢
➢
➢
A
generally
wellstructured
and expressed
assignment,
that
communicate
clearly.
Well
executed. Few
grammar or
writing errors.
Reads
easily. Is fairly
well organized
The
report
demonstrates
a
solid
understanding
of the basic
discussion.
The
structure of
the report is
excellent.
➢
An
assignment
whose clear
structure
and
expression
significantly
enhances its
argument
➢
Reads easily.
Is
well
organized
➢
The report
demonstrate
s excellent
HARVARD
STYLE
Discussions
are free of
grammar or
writing
errors.
A
clear layout
augments
the
presentation
.
➢
Excellent
overall
organisation
of
the
report.
➢
Accurate use
of Harvard
Referencing
style.
9
the
basic
requirement
s
of
HARVARD
STYLE
format.
the
basic
requirement
s
of
HARVARD
STYLE
format. The
references
are
inadequate
to support
the
literature
used in the
report.
➢ Sources
used show
limited
relevance
and
currency.
shows
errors.
➢
➢
many
Very
few
references
quoted which are
inconsistent with
the amount of
literature used in
the report.
Some sources of
information are
relevant
while
others are dated.
➢
STYLE
referencing,
but
still
contains
major
deficiencies.
No
sophisticatio
n is evident
i.e. Websites
do
not
follow
Harvard
Referencing
style.
Majority of
the sources
are relevant
and current.
➢
elements of
HARVARD
STYLE
formatting. Intext citations if
presented at
relevant areas
will lend more
appropriatene
ss to the
report.
Sources used
to support the
discussions
are relevant
and current.
➢
formatting
skills. In-text
citations are
presented at
relevant
areas.
Consistent
use
of
relevant and
current
sources that
enhance the
discussions.
➢
Student
recognizes
the concept
of
intellectual
property,
can defend
him / herself
if
challenged,
and
can
properly
incorporate
the ideas /
published
works
of
others into
their
own
work
building
upon them.
➢
Skillful use of
credible,
relevant and
current
sources of
information
that
augments
quality
of
discussion.
10
No
1
CRITERION
FOR VIVA VOCE
Weighing
Sub Standard /
No Attempt
(0 Marks)
Satisfactory
(40 Marks)
Good
(50 Marks)
Very Good
(60 Marks)
Excellent
(70 Marks)
Outstanding
(100 Marks)
Language and
Communication
skills and usage
of technical
vocabulary/
language –
20%
Does not
participate in
discussion or
does not
demonstrate any
usage of
technical
vocabulary
Shows signs of
nervousness as
both content
knowledge and
presentation is
incorrect, No eye
contact
level of
confidence
evident from
inadequate
level of subject
knowledge and
lack of
preparation. No
confidence
demonstrated
through
language,
expression and
body language
all of which
indicates lack of
confidence.
Demonstrates
good level of
confidence
evident from
adequate level of
subject
knowledge and
preparation.
Confidence
demonstrated
through
language,
expression and
body language
seems good.
Demonstrates
satisfactory level of
confidence evident
from adequate
level of subject
knowledge and
preparation.
Confidence
demonstrated
through language,
expression and
body language
seems very good.
Demonstrates
high level of
confidence
evident from
good subject
knowledge and
preparation.
Confidence
demonstrated
through
language,
expression and
body language.
Excellent
confidence
evident from
command over
subject
knowledge,
preparation.
Confidence
demonstrated
through
language,
expression and
body language.
Response to
Questions
40%
Does not
participate in
discussion or has
a negligible
contribution to
the discussion.
Does not
demonstrate any
ability to
evaluate, reflect
or reasoning and
no evidence of
decision making
skills are evident
nor any
involvement in
the team work.
Demonstrates
very weak
ability to
evaluate and
unable to
provide any
reasoning and
evidence. Does
not
demonstrate
any decision
making skills
and very
average
performance as
a team
member.
Demonstrates
ability to
evaluate but with
good reasoning
and evidence.
demonstrates
good level of
decision making
skills, satisfactory
level of
involvement in
the team work.
Demonstrates
ability to evaluate
but with very good
reasoning and
evidence.
demonstrates very
good level of
decision making
skills, high level of
involvement in the
team work.
Demonstrates
ability towards
self reflection
based on
reasoning with
high level of
evidence. shows
a good level of
decision making
skills including
team work.
Demonstrates
ability towards
self reflection
and. shows
excellent ability
to take critical
decisions are
justified in the
context of
team work.
Argument &
Analysis, ability
to convince
listener –
40%
Makes no effort
to either
understand the
question or
Makes
inadequate
effort to either
understand the
question or
Shallow
understand the
questions
responds
incorrectly,
Demonstrates an
ability to
understand the
questions,
respond with
Demonstrates an
ability to
understand the
questions only at
the surface level,
Demonstrates
ability to
understand the
essence of
questions,
Demonstrates
an excellent
ability to
understand the
essence of
2
4
Poor
(20 Marks)
11
Conceptual
Understanding
respond to the
question.
respond to the
question. Tries to
avoid questions
Asks for
questions to be
repeated,
good
explanation,
focus and
reasoning.
respond with very
good explanation,
focus and reasoning
responds with
confidence with
clear explanation,
focus and
reasoning.
questions,
responds with
confidence
with clear
explanation,
focus and
reasoning.
Explains
beyond what is
expected.
12
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