Description
1. No AI2. Low similarity
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Topic:“Coffee shop/Coffee house” (Brand)
1. Identification of the strategic issues and problems (1 page)
– Define the problem – describe the type of case you are making and what
problem(s) or issue(s) should be the focus for your analysis. For example, what is
the scenario or situation that the case needs to address? What should be done to
ensure success as a marketer and decision maker? How would success be
articulated for this particular scenario or situation? Set the case up here to address
key issues you see for the company.
2. Analysis and Evaluation (2-3 pages)
– List any concepts from the course that can be applied – for example write down
any principles, frameworks or theories that can be applied to this case (hint: you
should relate the case you are making to any concepts in the text and anything we
have covered in class).
– List relevant ‘facts’ – for example both qualitative + quantitative data should be
provided to support your case. (hint: this includes relevant information such as
characteristics of the industry, consumers, competitive environment,
characteristics of the organization). This is the evidence that feeds into your
analysis.
3. Recommendations & Results (1-2 pages)
– Describe the results of your analysis – for example, list in priority your
recommended courses of action that have come out of your research and analysis, you
should have at least 3 alternatives to recommend in addressing the problem. Here you
will frame your analysis to identify the alternatives and recommend a course of action
that addresses any uncertainties in the market and, more importantly addresses the
problem you are focusing on.
– Describe your preferred action plan – pick your best recommendation and discuss
the strategies and tactics to get the company there. Make sure you write a clear
statement of what you would recommend based on your analysis – how the company
should move forward with this recommendation and how you would measure success
in the short, medium and long term. *YOU MUST ALSO BACK UP YOUR
RECOMMENDATION (in bold text in your case submission) WITH ONE GREAT
EXAMPLE OF A REAL COMPANY ACHIVING SUCCESS WITH SIMILAR
PROPOSED ACTIONS/ RECOMMENDATIONS! This company does not
need to be in the same industry*
* Please note: Analysis and Evaluation should represent the bulk of your written case
submission. This section should NOT simply re-state information and data you have
found but should contain an assessment and interpretation of the facts as you see it.
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