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MGT 510 – Dis 3 – Strategy Planning
Creating and Sustaining Competitive Advantage
Read Case 1: Click Here To Download Case 01
Read Case 1: Peloton Interactive, Inc.: Creating New Market Space in the Home Fitness Sector (R.
M. Grant, Contemporary Strategy Analysis, 11th edn., Wiley, 2022).
Remember that a case study is a puzzle to be solved, so before reading and discussing the specific case
questions below, develop your proposed solution by following these steps:
1. Read the case study to identify the key issues and underlying issues. These issues are the
principles and concepts of the course module which apply to the situation described in the case
study.
2. Record the facts from the case study which are relevant to the principles and concepts of the
module. The case may have extraneous information not relevant to the current course module.
Your ability to differentiate between relevant and irrelevant information is an important aspect of
case analysis, as it will inform the focus of your answers.
3. Describe in some detail the actions that would address or correct the situation.
4. Complete this initial analysis and then read the discussion questions. Typically, you will already
have the answers to the questions but with a broader consideration. At this point, you can add the
details and/or analytical tools required to solve the case.
Discussion Questions:
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Discuss the two general types of competitive advantage, and which type(s) does Peloton
Interactive, Inc. possess?
Discuss how other companies in the home fitness equipment market attempt to gain a
competitive advantage?
Discuss strategies that fitness businesses can use to differentiate themselves from competitors
and create a strong brand identity?
Guidelines:
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