Description
Topic: Research topic: Luxury Brand marketing in live stream: to explore the steamer characteristics and consumer purchase intention in Douyin platform China1. you need to rephrase the topic , this is too long and repetitive 2. The first research question and third questions are too same. you may need to change the third one.3. towards literature review, you need to define the define the trend of DOUYIN, so , you need to introduce the Tabao first, and then come to the douyin. Main Body of the Literature Review (4.500 words)Your summative cnitical liiterature review should include the following An appropriate title (to reflect your focused Business Enoulny)An abstract (maximum 300 words) and a set of related keywordsAn introduction justifying the contemporary nature (importance) of the topic selected.A coherent and sectionalized structure covering the chosen topic and assoclated sub-themesA summary/conclusion section including linkages between business practice and academic theoryA reference list and associate application using the APA referencing convention.A copy of your original topic proposal fomm should also be attached after your reference list
