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My Company information
Company Name
“CAFA Heat Pump Services, LLC.”
This is a good name for the business because the acronym stands for “Clean Air For All” to
match our environmentally friendly service.
Company Description
The company offers installation and ongoing maintenance services for an all-in-one heating
pump system, recommending the right system for customers and offering sustainable and
budget-friendly financing options. The systems recommended have lower carbon emissions and
require minimal maintenance, eliminating inconveniences like scheduling fuel deliveries or
dealing with unpredictable fuel prices. CAFA Heat Pump Service provides seamless installation,
full house service in five days, and cosmetic repairs to damaged walls. We also offer warranty
service plans up to 7 years, offering affordable packages with financial service plans tailored to
customers’ needs.
Mission Statement
“CAFA’s Heat Pump Services, LLC” aims to provide residential homeowners with the best
installation value to heat and cool their homes with all-in-one Dual Heating and Cooling ColdClimate Heating pump systems. We do this with the commitment to provide high-quality, easyto-use zone temperature control that is efficient with no combustion, making it cleaner and safer.
Our Services are provided to homeowners with the value of 3 T’S, Trust: Transparency and
Teamwork to provide a service that focuses on maintaining a clean, green, and health-conscious
environment that benefits the community. Homeowners will explore the advantages of installing
a Cold-Climate Heat pump, a cost-effective solution for maintaining year-round comfort in their
home. These adaptable systems are designed to achieve maximum efficiency in cold areas like
New York.
Feed back from professor
Comments
Thank you for posting your week 1 discussion response! Be sure to check
the feedback provided by the professor as a reply to your week 1 discussion
response in the week 1 discussion thread. Look for the instructor’s approval
or suggestions to be made before you work on Assignment 1. Review the
guidelines provided in the discussion.
Great company name. The name of the company must be representative of
what you do, easy to remember, and unique (how you stand out and how
you are different from the competition). It is important to clearly outline
what you do and provide a list of the product or service lines you plan to
sell.
The mission statement is good but you can adjust it further to make it more
powerful. Revise the mission statement using the template. The mission
must have these 3 components: what you do, what makes you unique, and
the core values.
While most mission statements will not meet all of these criteria, a
company’s mission statement ideally should:
1. Identify the company’s product or services.
2. Specify the buyer needs it seeks to satisfy.
3. Identify the customer groups or markets it is endeavoring to serve.
4. Specify its approach to pleasing customers.
5. Give the company its own identity.
The mission statement will guide everything you do at your company. You
will use this information in Assignment 1. All the assignments in the class
will focus on this business you describe in this week’s discussion.
Mission Statement Example
Mission statement for Trader Joe’s Grocery store.
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“The mission of Trader Joe’s is to give our customers the best food and beverage
values that they can find anywhere and to provide them with the information
required to make informed buying decisions. We provide these with a dedication to
the highest quality of customer satisfaction delivered with a sense of warmth,
friendliness, fun, individual pride, and company spirit.”
This example illustrates the 3 components needed for an effective mission:
1. what the company does: “to give our customers …. food, and beverage”
2. how you stand out: ” the best ….. values that they can find anywhere and to
provide them with the information required to make informed buying
decisions”
3. the core values (what you believe in, how you plan to run your business)- “We
provide these with a dedication to the highest quality of customer
satisfaction delivered with a sense of warmth, friendliness, fun, individual pride,
and company spirit.”
Click on this link for Examples of Core values you can choose fromLinks to an external
site.
TEMPLATE FOR WEEK 1 DISCUSSION RESPONSE
The company name is________________________.
This is a good name for the business because________________________________.
The company is selling: ___________________________________. Specify the product or service
lines (up to 5).
“Our mission is to… produce/ sell/ create/ offer/ etc. ____________ insert what you do and how
you stand out. We do this with a commitment to____________ insert your core
values (examples would be: integrity, communication, excellent service, sustainability,
community focus, etc.) ”
You can have additional information and explanations but the core content must clearly
include all the above.
Reminders:
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Per the guidelines, you must start your business in January of the current year.
You must reach sales of over 1 million by the end of the second year.
You will be operating in the US, in an area of 100 miles radius from your home
address.
You must have employees and raise money from investors to expand your
business.
BUS599 – Strategic Management
Question 1
Discussion – SWOT Matrix
POST A RESPONSE
Note: Please review the information posted in the Instructor Insights area this week
before working on your discussion reply. You will find tips and resources to help.
For this week’s discussion response, complete the SWOT matrix to highlight the
strengths, weaknesses, opportunities, and threats of the company (as approved by the
instructor). Each SWOT category should include four items. Use the SWOT matrix
template below.
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SWOT Matrix Template.Download SWOT Matrix Template.
Start with a brief overview of your business: company name and what you are selling (a
maximum of 3 sentences).
1. Submit the completed SWOT Matrix.
2. Discuss the opportunities you identified in your SWOT Matrix to clarify how you can
increase your sales by pursuing those opportunities.
Review the link SWOT Analysis: How To With Table and ExampleLinks to an external
site. for additional information.
RESPOND TO A PEER
© 2022 Strayer University. All Rights Reserved. This document contains Strayer University confidential and
proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without
the expressed written permission of Strayer University.
BUS599 – Strategic Management
SWOT Matrix
Strengths
Weaknesses
1.
1.
2.
2.
3.
3.
4.
4.
Opportunities
Threats
1.
1.
2.
2.
3.
3.
4.
4.
© 2022 Strayer University. All Rights Reserved. This document contains Strayer University confidential and
proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without
the expressed written permission of Strayer University.
COMPANY GUIDELINES
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You will create a business plan for a for–profit startup company of your choice and you must adhere to the guidelines in this
document.
You will be the CEO of the new business.
Key Business Plan Parameters
Explanation
Product or Service
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Market Size
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Intention to Raise
Money
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Facility
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You will rent or purchase. You will need to identify the cost of rent or purchase price and the cost of utilities.
You cannot operate from your home.
You will have employees, a management team, and you will develop your own organizational hierarchy.
You will have more employees and managers in the second year than in the first year as your sales are
increasing.
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You will need to purchase equipment, computers, furniture, vehicles (etc.), as applicable, to run your
business.
Business Size
Employees
Equipment
Your business is a for profit startup starting operations in January of the current year.
Your sales must be over $1 million by the end of the second year in business.
Be specific about the product or service you plan to sell and how you will differentiate yourself from similar
products or services in the marketplace.
You will list any variations of the product (product lines) or services you sell (service lines)
You will start marketing and selling the product or service in your geographical area within a 100-mile radius
from your home and/ or online.
You will develop the business plan with the intention to raise funds from investors and grow the business.
You will raise funds from outside investors, either angel investors or venture capitalists and you will give equity
in your business in exchange for the money you raise from investors.
*The instructor will approve your company in a reply to your Week 1 discussion post in which you will describe this business.
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Question 2
Assignment – Company Description and SWOT Analysis
Overview
In this first course assignment, you will create a description of your selected company
that includes trends, strategic positioning, distribution channels, and a SWOT analysis.
You’ve already begun this assignment in your discussions.
In the Week 1 discussion, you chose a company and created a description and mission
statement for it. In this assignment, you will need to revise your selected company’s
description and mission statement based on the feedback you received and any changes
you would like to make.
Likewise, in the Week 2 discussion, you began work on your SWOT (strength, weakness,
opportunity, threat) matrix. Your task in this assignment is to revise your SWOT matrix
based on the feedback you received and to summarize the key learnings from your
SWOT matrix.
Reminders and Notes
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Before beginning this assignment, you may find it helpful to review textbook
Chapter 3, “Making Your Plan Compelling.” This chapter provides useful
information about how to organize the information in your business plan.
Your chosen company will operate within a 100-mile radius of your home
address. Your goal is to reach $1 million in sales by the end of the second
year.
Be sure to follow the guidelines below.
o For-Profit Startup Company Guidelines. [DOCX]Download ForProfit Startup Company Guidelines. [DOCX]
Use the template below to complete this assignment:
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Assignment 1- Company Description and SWOT Analysis Template.
[DOCX]Download Assignment 1- Company Description and SWOT Analysis
Template. [DOCX]
Requirements
The specific requirements for this assignment are to write a 3–5 page paper in which
you:
1. Describe your company:
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Specify the company name and explain why you think it is a good
name for your business.
Describe the product or service your company is selling and provide
a list of the options offered. (see week 1 discussion)
Provide the final version of your mission statement in quotation
marks (you worked on this in the week 1 discussion).
2. Describe at least three trends in your specific industry, focusing on a particular
type of product or service you will sell.
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Provide industry information such as the size and growth rate for
the overall industry and for the specific product or service on which
you are focusing and any other relevant industry information.
Search the Strayer Library, industry associations, and reliable
websites for recent data.
3. Select the strategic position from the course textbook (pages 146–147) (that
you believe is the best one) for your chosen company and justify your selected
strategic position.
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Explain how you will implement your strategy to distinguish your
product or service from the competition.
Consult Chapter 9, “Strategic Position & Risk Assessment,” of your
textbook for help in crafting this portion of your business plan.
4. Describe the company’s distribution channels you selected.
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Provide the rationale for your selection.
Use the following sample questions to select distribution channels:
▪ Will you sell your product in grocery stores, restaurants,
or sports venues?
▪ Will you sell your product online or as a subscription?
▪ Where will the service be offered?
5. Complete the SWOT analysis
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Insert the final version of your SWOT matrix (Revise your week 2
version based on feedback).
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Summarize the key learnings from your Matrix (how can you use
some of the strengths to pursue opportunities, what weaknesses
should you focus on as a priority, what contingency plans should
you develop for some of the threats you identified, etc.)
Formatting
This course requires the use of Strayer Writing Standards (SWS). The library is your
home for SWS assistance, including citations and formatting. Please refer to the Library
site for all support. Check with your professor for any additional instructions.
Use the template provided below.
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Assignment 1- Company Description and SWOT Analysis Template.
[DOCX]Download Assignment 1- Company Description and SWOT Analysis
Template. [DOCX]
Note: There is no minimum requirement for the number of resources used in this
assignment.
The specific course learning outcome associated with this assignment is:
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Develop a company overview and SWOT analysis that includes trends,
strategic positioning, and distribution channels.
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