Description
Overview
In Module One, you identified a sport organization and the type of license or sponsorship you might sell. Now it is time to perform a SWOT (strengths, weaknesses, opportunities, threats) analysis to gain a better sense of your organization’s market position and potential value, and to inform your sponsorship pitch preparation. In Module Two, you will submit a one-page write-up with a SWOT analysis chart in which you assess strengths, weaknesses, opportunities, and threats for a potential sponsorship partner and recommend strategies for developing a good pitch to appeal to that partner.
SWOT Analysis: Create a SWOT analysis by identifying the strengths, weaknesses, opportunities, and threats of your sports organization. Sales professionals must first be knowledgeable about the organization they are selling on behalf of. To thoroughly evaluate every possible strength, weakness, opportunity, and threat, you will need to conduct extensive research on your chosen sport organization. Assessing these organizational areas of excellence, as well as areas in need of improvement, will equip you with the necessary insight to formulate your sales strategy.
Prompt:
Create a SWOT Analysis: Each section should have a minimum of two factors listed:
Strengths: Identify at least two strengths of the sport organization, individual, team, or facility and its prospective value to a sponsorship partner.
Weaknesses: Identify at least two weaknesses of the sport organization, individual, team, or facility and its prospective challenges for a sponsorship partner.
Opportunities: Identify at least two opportunities of the sport organization, individual, team, or facility and its prospective value to a sponsorship partner.
Threats: Identify at least two threats of the sport organization, individual, team, or facility and its prospective challenges for a sponsorship partner.
Prospective Sponsorship Opportunity: Expand upon how the prospective sponsor you identified in the Module One journal assignment may benefit from both a strength and opportunity identified in your SWOT matrix.
What to Submit
Submit a one-page write-up as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
