Description
Hi,There are 16 Short Question and Answers related to organisational marketing strategy and development of learning and development strategies in 2 individual files.Please make sure all the questions in both of the files are answered correctly please reach out if you have any questions related to the assignment.Files have been attached.
Unformatted Attachment Preview
Assessment 1 – Coversheet
Student and Submission Details
Student
Name
Unit Code
and Name
Student ID
BSBHRM613 Contribute to the
development of learning and
development strategies
Date of
submission
00/00/0000
STUDENT DECLARATION
I declare that
a. This assessment is my own work.
b. None of this work has been completed by any other person.
c. I have not cheated or plagiarized the work or colluded with any other student/s.
d. I have correctly referenced all resources and reference texts throughout these assessment tasks.
e. I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature :
Assessor To Complete
Assessment 1
Assessment Result
□ C (Competent)
□ NYC (Not Yet
Competent)
□ DNS ( Did Not Submit)
Short Answer
Questions
Date
00/00/0000
Type Of Submission
☐ First submission
☐ First re-submission
☐ Second re-submission
Assessor feedback
Assessor Name
Assessor Signature:
Assessment 1 – Short Answer Questions
Assessment summary
Resources and
equipment required to
complete this
assessment
You are required to answer all the written questions in this
assessment.
•
•
Access to textbooks and other learning materials.
Access to a computer, printer, Internet and email
software (if required).
ASSESSMENT BOOKLET –BSBHRM613
When and where
should the assessment
be completed
What needs to be
submitted
Instructions
This assessment may be done in your own time as
homework or you may be given time to do this task in
class (where applicable).
•
Your assessor will provide you with the due date for this
assessment.
Your answers to each question in this assessment along with
references.
•
This is an open book test – you can use your text
book/learning materials as reference.
•
You must answer all questions in this assessment
correctly.
•
You must answer the questions by typing your answers
in Microsoft Word and converting it into a pdf.
•
Please include the following details in the header section
of each page of your assessment document:
o Student Name and ID
o Course Code and title
o Unit Code and title
o Trainer and assessor name
o Page numbers
•
You are required to submit your assessment on the LMS
(Moodle). No submissions will be accepted via emails.
•
Short Answer Questions
Question 1
Complete the table below about legislation, codes of practice and national standards relevant to your job
role.
A. Legislation
▪
Identify at least two federal or state/territory legislation relating to learning and development
that are applicable to your job role.
▪
Identify at least one provision of each identified legislation that must be followed when
designing learning and development strategies for your organisation/workplace.
Legislation
Provision Relevant to Learning and Development
a.
b.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBHRM613 | Version: 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 2 of 7
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET –BSBHRM613
B. Codes of practice
▪
Identify at least two codes of practice applicable to your organisation/workplace, or to the type
of industry of your organisation/workplace.
▪
Identify at least one provision of each identified code of practice that can be adopted when
designing learning and development strategies for your organisation/workplace.
Code of Practice
Provision Relevant to Learning and Development
a.
b.
C. National Standards
▪
Identify at least two national standards relevant to learning and development that are applicable
to your job role.
▪
Identify at least one provision of each identified national standard that can be adopted when
designing learning and development strategies for your organisation/workplace.
National Standard
Provision Relevant to Learning and Development
a.
b.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBHRM613 | Version: 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 3 of 7
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET –BSBHRM613
Question 2
Answer the questions below about consultation and communication processes relevant to development of
organisational learning and development strategies.
a.
Outline the four recommended stages of the consultation process with key stakeholders to seek
their inputs in developing organisational learning and development strategies.
i.
ii.
iii.
iv.
b.
Identify at least two communication techniques that can be used in an ongoing communication
process with key stakeholders to share information with them about organisational learning and
development.
i.
ii.
Question 3
Complete the table below.
▪
Identify at least four common approaches to designing learning strategies.
▪
Briefly explain, in your own words, how each identified common approach to designing learning
strategies can be applied at a workplace.
Common Approach to Designing
Learning Strategies
Application of the Common Approach to Designing Learning
Strategies at the Workplace
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBHRM613 | Version: 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 4 of 7
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET –BSBHRM613
a.
b.
c.
d.
Question 4
Outline the five key guiding factors for organisational learning and development strategy design.
a.
b.
c.
d.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBHRM613 | Version: 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 5 of 7
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET –BSBHRM613
e.
Question 5
Complete the table below.
▪
Identify the four stages of Kaizen or iterative continuous improvement process that can be applied
to organisational learning and development strategies.
▪
Briefly explain, in your own words, how each stage of the Kaizen or iterative continuous
improvement process can be applied to organisational learning and development strategies.
Kaizen or Iterative Continuous
Improvement Process Stage
Application of Kaizen or Iterative Continuous Improvement
Process Stage to Organisational Learning and Development
Strategies
a.
b.
c.
d.
Question 6
Complete the table below.
▪
Name any two evaluation strategies that can be applied at your organisation/workplace to evaluate
effectiveness of an implemented organisational learning strategy.
▪
Briefly discuss each identified evaluation strategy in your own words.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBHRM613 | Version: 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 6 of 7
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET –BSBHRM613
Evaluation Strategy
Brief Discussion of Each Evaluation Strategy
a.
b.
What to submit:
•
Answers to all questions
•
References
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBHRM613 | Version: 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 7 of 7
www.albrightinstitute.edu.au
Assessment 1 – Coversheet
Student and Submission Details
Student
Name
Unit Code
and Name
Student ID
BSBMKG621 Develop organisational
marketing strategy
Date of
submission
STUDENT DECLARATION
00/00/0000
I declare that
a. This assessment is my own work.
b. None of this work has been completed by any other person.
c. I have not cheated or plagiarized the work or colluded with any other student/s.
d. I have correctly referenced all resources and reference texts throughout these assessment tasks.
e. I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.
Student Signature :
Assessor To Complete
Assessment 1
Assessment Result
□ C (Competent)
□ NYC (Not Yet
Competent)
□ DNS (Did Not Submit)
Short Answer
Questions
Date
00/00/0000
Type Of Submission
☐ First submission
☐ First re-submission
☐ Second re-submission
Assessor feedback
Assessor Name
Assessor Signature:
Assessment 1 – Short Answer Questions
Assessment summary
Resources and
equipment required to
complete this
assessment
When and where
should the assessment
be completed
You are required to answer all the written questions in this
assessment.
•
•
Access to textbooks and other learning materials.
Access to a computer, printer, Internet and email
software (if required).
•
This assessment may be done in your own time as
homework or you may be given time to do this task in
class (where applicable).
ASSESSMENT BOOKLET – BSBMKG621
Your assessor will provide you with the due date for this
assessment.
Your answers to each question in this assessment along with
references.
•
This is an open book test – you can use your text
book/learning materials as reference.
•
You must answer all questions in this assessment
correctly.
•
You must answer the questions by typing your answers
in Microsoft Word and converting it into a pdf.
•
Please include the following details in the header section
of each page of your assessment document:
o Student Name and ID
o Course Code and title
o Unit Code and title
o Trainer and assessor name
o Page numbers
•
You are required to submit your assessment on the LMS
(Moodle). No submissions will be accepted via emails.
•
What needs to be
submitted
Instructions
Short Answer Questions
Question 1
Complete the table below about cost-benefit analysis techniques.
a. Identify at least four cost-benefit analysis techniques.
b. In 50 words or more, explain how each identified cost-benefit analysis
technique can be applied in the assessment of marketing opportunities.
Cost-benefit Analysis
Techniques
Application in the Assessment of Marketing
Opportunities
i.
ii.
iii.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 2 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
iv.
Question 2
Complete the tables below about legislation, codes of practice and national standards
relevant to marketing operations. Additional instructions are provided below.
A. Legislation
a. Identify at least two federal or state/territory legislation relating to
marketing operations.
b. For each legislation, discuss at least one provision that can affect
marketing operations of your organisation/workplace.
Legislation
Provision Relevant to Marketing
Operations
i.
ii.
B. Codes of practice
a. Identify at least two industry codes of practice relevant to marketing.
b. For each code of practice, discuss at least one requirement that can
affect marketing operations of your organisation/workplace.
Code of Practice
Requirement Relevant to Marketing
Operations
i.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 3 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
ii.
C. National Standards
a. Identify at least two national standards relevant to marketing
operations.
b. For each national standard, discuss at least one provision that can affect
marketing operations of your organisation/workplace.
National Standard
Provision Relevant to Marketing
Operations
i.
ii.
Question 3
Assume you are the new General Manager, Marketing of Bounce Fitness. You are
required to check the marketing responsibilities of different work roles in Bounce
Fitness. Access its organisation structure and job descriptions for work roles available at:
https://bouncefitness.precisiongroup.com.au/people/
Outline the key marketing responsibilities for each position listed below.
Position in the Organisation
Structure
Key Marketing Responsibilities
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 4 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
i.
General
Manager,
Marketing
ii.
Centre Manager
Question 4
Access the marketing policies and procedures of Bounce Fitness available at:
https://bouncefitness.precisiongroup.com.au/policies-and-procedures/marketing-policyprocedures/
In 50 words or more, explain how each marketing policy and set of procedures listed
below can impact the marketing direction of Bounce Fitness.
Marketing Policy/Procedures
Impact on Marketing Direction
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 5 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
i.
Marketing
Policy
Accuracy
ii.
Marketing
Procedures
Accuracy
iii.
Ethical Marketing Policy
iv.
Ethical
Procedures
Marketing
Question 5
Access the business strategy and Bounce business plan documents available at:
https://bouncefitness.precisiongroup.com.au/category-infrastructure/business-strategyand-planning-documents/
In 50 words or more, explain how the business strategy and Bounce business plan can
impact the marketing direction of Bounce Fitness.
Overall Strategic Plan
Document
Impact on Marketing Direction
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 6 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
i.
Business strategy
ii.
Bounce
Plan
Business
Question 6
Complete the tables below about principles and concepts of marketing. Additional
instructions are provided below.
A. Principles of Marketing
a. List the four principles or 4Ps of marketing.
b. In 50 words or more, explain how each principle is relevant while
developing a marketing strategy.
Principle of Marketing
Relevance for Marketing Strategy
i.
ii.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 7 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
iii.
iv.
B. Concepts of Marketing
a. List at least four concepts of marketing.
b. In 50 words or more, explain how each concept is relevant while
developing a marketing strategy.
Concept of Marketing
Relevance for Marketing Strategy
i.
ii.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 8 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
iii.
iv.
Question 7
Complete the table below about evaluation methodologies.
a. Identify at least two evaluation methodologies.
b. In 50 words or more, explain how each evaluation methodology can be used
for assessment of marketing opportunities.
Evaluation Methodologies
Application for Assessment of Marketing
Opportunities
i.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 9 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
ii.
Question 8
Complete the table below about situational analysis.
a. Outline the five steps for conducting situational analysis to identify factors
impacting marketing direction and marketing performance of an
organisation.
b. Briefly explain how each step must be executed.
Steps for Conducting Situational
Analysis
Explanation
i.
ii.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 10 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
iii.
iv.
v.
Question 9
In 50 words or more, describe each component of the strengths, weaknesses, opportunities
and threats (SWOT) analysis framework in the context of developing an organisational
marketing strategy.
a. Strengths
b. Weaknesses
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 11 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
c. Opportunities
d. Threats
Question 10
Complete the table below about risk management strategies.
a. Identify at least four common types of risk management strategies.
b. In 50 words or more, explain how each identified risk management strategy
can be applied to mitigate risks arising from marketing for the
organisation/workplace.
Risk Management Strategy
Application of Risk Management Strategy
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 12 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
i.
ii.
iii.
iv.
Question 11
Complete the table below about strategic, operational and tactical analysis.
a. Identify at least two techniques for each type of analysis.
b. In 50 words or more, explain, how each identified technique can be applied
to analyse marketing opportunities for an organisation.
A. Strategic Analysis
Techniques
Application in Analysis of Marketing
Opportunities
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 13 of 14
www.albrightinstitute.edu.au
ASSESSMENT BOOKLET – BSBMKG621
i.
ii.
B. Operational Analysis
Techniques
Application in Analysis of Marketing
Opportunities
i.
ii.
C. Tactical Analysis
Techniques
Application in Analysis of Marketing
Opportunities
i.
ii.
ANIT Australia Pty Ltd T/A Albright Institute of Business and Language
RTO #: 45041
CRICOS #: 03553J
Head Office Address: Level 2,4 & 8,341- 345 Queen Street, Melbourne VIC 3000
Tel: 1300 189 154
Campuses at: Sydney, Brisbane, Adelaide
TRG-DOC-09 Assessment Booklet – BSBMKG621 | Version: V 1.1 | Last Reviewed: July 2022 | Next review Date: As required
| Page 14 of 14
www.albrightinstitute.edu.au
Purchase answer to see full
attachment
