Research Project: The purpose is to develop an applied understanding of consumer
behavior in a different culture, to include information on the market forces
(demographics, retailing, cultural factors (religion, language, and values), sociological
factors, psychological factors, and other pertinent elements of global consumer
behavior.

Single-spaced
with double-spacing between paragraphs,
Use Arial (10 pt) for
the font
2 to 3 pages long.

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Write
at least 3 different references

III.Vietnam

Group
Research Project
: The purpose is to develop an applied understanding of consumer
behavior in a different culture, to include information on the market forces
(demographics, retailing, cultural factors (religion, language, and values), sociological
factors, psychological factors, and other pertinent elements of global consumer
behavior.

Single-spaced
with double-spacing between paragraphs,
Use Arial (10 pt) for
the font
2 to 3 pages long.

Write
at least 3 different references

III. Geographic
influences on consumption including: geographic characteristics of the
country and their effect on climate, government and laws (political stability,
taxation), economy (GNP, major imports/exports, per capita GNP), Media, Infrastructure
(roads, housing, schools and universities, retail and wholesale business
structure), major industries, population distribution.

Sources
of information
: Current books on life in the country,
academic research on business/consumption in the country, business press
articles on facets of the country (Wall Street Journal, Fortune, Advertising
Age, Forbes, etc.) travel guides, Business guides, Department
of Commerce business reports, US State Department warnings.

Once you have your facts, a major part of the paper will
be interpretation and application of topics in the textbook. For example,
when I ask about housing, I want to know more than where people live (urban,
rural, villages, suburbs). I also want to know what their houses are made
out of, how big they are, and what that means for the lifestyles. Do
multiple generations live together? Is there a housing shortage? Do
most people have indoor plumbing, electricity and other amenities we take for
granted?

Try using multiple search terms. I don’t just want
statistics from the CIA Fact Book, I want some details. So in addition to
“Education in Nepal,” you might also try “compulsory education in Nepal,”
“private schools in Nepal,” “graduation rate in Nepal,” “schools in Nepal,”
“literacy in Nepal,” “teacher training in Nepal,” etc. You will also want
to have some statistics on how the United States compares with the country you
are studying.

Do Not Rely on Wikipedia. Do not simply copy from
the Internet (blogs, other term papers, unattributed articles). These
papers will be automatically screened by Turnitin.com when they are
uploaded. Use proper citations for your sources, preferably APA
format. If you have questions, see.english.purdue.edu/owl/resource/560/01/”>http://owl.english.purdue.edu/owl/resource/560/01/

*The
penalty for plagiarism is a zero on the assignment for all students on the
team, so it is your responsibility to make sure team members are behaving
ethically (see Statement on Academic Honesty).

, government and laws (political stability,
taxation), economy (GNP, major imports/exports, percapita GNP), Media, Infrastructure
(roads, housing, schools and universities, retail and wholesale business
structure), major industries, population distribution.

Sources
of information
: Current books on life in the country,
academic research on business/consumption in the country, business press
articles on facets of the country (Wall Street Journal, Fortune, Advertising
Age, Forbes, etc.) travel guides, Business guides, Department
of Commerce business reports, US State Department warnings.

Once you have your facts, a major part of the paper will
be interpretation and application of topics in the textbook. For example,
when I ask about housing, I want to know more than where people live (urban,
rural, villages, suburbs). I also want to know what their houses are made
out of, how big they are, and what that means for the lifestyles. Do
multiple generations live together? Is there a housing shortage? Do
most people have indoor plumbing, electricity and other amenities we take for
granted?

Try using multiple search terms. I don’t just want
statistics from the CIA Fact Book, I want some details. So in addition to
“Education in Nepal,” you might also try “compulsory education in Nepal,”
“private schools in Nepal,” “graduation rate in Nepal,” “schools in Nepal,”
“literacy in Nepal,” “teacher training in Nepal,” etc. You will also want
to have some statistics on how the United States compares with the country you
are studying.

Do Not Rely on Wikipedia. Do not simply copy from
the Internet (blogs, other term papers, unattributed articles). These
papers will be automatically screened by Turnitin.com when they are
uploaded. Use proper citations for your sources, preferably APA
format. If you have questions, see.english.purdue.edu/owl/resource/560/01/”>http://owl.english.purdue.edu/owl/resource/560/01/

*The
penalty for plagiarism is a zero on the assignment for all students on the
team, so it is your responsibility to make sure team members are behaving
ethically (see Statement on Academic Honesty).