Description
Consumer behavior is influenced by three factors: cultural, social, and personal. Research into these factors can provide clues to help companies reach and serve consumers more effectively. Of these, cultural factors exert the broadest and deepest influence on people’s perceptions and desires and on how they go about fulfilling their needs and wants.Explain the role cultural, social, and personal factors play in consumer behavior. apa format. remember to cite/ reference page. 350 words.
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