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Week 9 Discussion – Start-Up of Blissful Gardens0 Unread replies1 ReplyReview the Case 12: Start-Up of Blissful Gardens, on page 430 in your Effective Management of Long-Term Care Facilities text.Based on the case study, address the following:Suggest two marketing goals for the facility that Miss Remedios could implement.Then, discuss which of the four types of market targeting strategies (single-offer, mass-market coverage, single-segment concentration, or selective specialization) would work best for this start-up.Provide a rationale for your position.
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