Description
same question 2 copies different docs Read the attached Case Study on Amazon.com, 2016. The Case Study and enclosed questions will be used to guide your completion of the Final Project Paper and Presentation. Create an outline of the topics you will discuss to complete your Final Project. Samples of outlines can be found here.Assignment Format: MS Word DocumentSubmission Format: Blackboard SubmissionLength: Minimum 2 pagesCitations Required: No references at this time
Unformatted Attachment Preview
Case Study for Final Project Paper & Presentation
Amazon.com, 2016 (Wells & Ellsworth, 2017)
“On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion
of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos
had prioritized growth and investment in new business areas over profits, but pressure from analysts
was mounting as growth was slowing and profits were failing to materialize. In 2014, Amazon had
recorded a net loss of $241 million on revenues of $89 billion, in stark contrast to China’s leading
Internet player Alibaba, which reported $3.9 billion of net income on revenue of $12.3 billion. While
Alibaba was a third-party marketplace with no distribution or inventory holding, Amazon’s business
model was more diverse. Amazon was primarily an online retail department store, offering a wide range
of product categories, but it also maintained a significant third-party marketplace where it offered
shipping, customer service, payment processing, and return services to independent retailers. Amazon
also offered software and cloud storage services, online video streaming, and its own line of electronic
hardware (mobile, e-reader, and smart television products). In addition, Amazon published books,
hosted its own app store, funded video content development, and operated Amazon Prime, an annual
membership program with a wide range of benefits. Indeed, Amazon’s activities overlapped with those
of Apple, Google, eBay, Alibaba, and many other companies. Amazon provided little information on the
profitability of its lines of business, many of which were believed to be unprofitable.” (p. 1)
Which businesses drive Amazon’s current growth? Discuss at least three.
What are the business and supporting technology strategies behind those businesses? Discuss at least
three — preferably the ones that support the business you are discussing.
Which businesses will drive Amazon’s future growth? Discuss at least three.
What will be the business and supporting technology strategies behind future businesses? Discuss at
least three — preferably the ones that support the business you are discussing.
Would the investments Amazon was making in market share eventually translate into profits or would
another major competitor or business model replace Amazon?
References
Wells, John R., Ellsworth, Gabriel (2017, November) Amazon.com, 2016. Harvard Business School
Teaching Note 718-441. Retrieved from
https://www.hbs.edu/faculty/Pages/item.aspx?num=53541
Writing an Outline
An outline is a “blueprint” or “plan” for your paper. It helps you to organize
your thoughts and arguments. A good outline can make conducting research
and then writing the paper very efficient. Your outline page must
include your:
▪
▪
▪
▪
Paper Title
Thesis statement
Major points/arguments indicated by Roman numerals (i.e., I, II, III, IV, V,
etc.)
Support for your major points, indicated by capital Arabic numerals (i.e., A, B,
C, D, E, etc.)
Roman numeral I should be your “Introduction”. In the introduction
portion of your paper, you’ll want to tell your reader what your paper is
about and then tell what your paper hopes to prove (your thesis). So an
Introduction gives an overview of the topic and your thesis statement.
The final Roman numeral should be your “Conclusion”. In the conclusion, you
summarize what you have told your reader.
Following are 3 sample outlines, from actual student papers. YOUR outline
can be MORE detailed, or might be LESS detailed. Remember that a good
outline makes writing easier and more efficient.
Sample Outline #1
Title: Frederick Douglass
Thesis: Frederick Douglass played a crucial role in securing the abolition of slavery and
equality of African-American rights through his actions, ideas, and efforts as a lecturer,
author/publisher, and politician.
I. Introduction
A. Thesis
B. Roles/Arguments
II. Douglass as Lecturer
A. History as slave and acquisition of education
1) He “experienced slavery”
2) Literacy allowed expression
B. Early lectures, including initial speech before Garrison
1) Success of initial speech
2) Goals for future speeches
C. Effect of lectures on society
1) Open eyes
2) Encourage activism
III. Douglass as Author/Publisher
A. Narrative’s success and effect
1) Springboard for paper
B. Goals/hopes for paper
C. Garrison set-back and significance
D. Significance of Paper
IV. Douglass as Politician
A. Key trait for success
B. Goal of political activism
C. Efforts for Republican party
1) Significance of efforts
D. Black soldier enlistment crusade
E. Joining of Republican party
1) Significance of efforts
V. Conclusion
A. Summarize arguments and efforts
Sample Outline #2
Title: The Federalist Papers’ Influence on the Ratification of the Constitution
Thesis: The Federalist Papers influenced the ratification of the Constitution by making some
of their most important arguments, including the importance of being in a Union by having a
Constitution, answering to the objections made by the Anti-federalists about separation of
powers, and defending opposing arguments made against the characteristics of the executive
and judicial branch as provided in the Constitution.
I. Introduction
a. Describe The Federalist Papers are and when they started
b. Thesis: The Federalist influenced the ratification of the Constitution by
making some of their most important arguments, including the importance of
being in a Union by having a Constitution, answering to the objections made by
the Anti-federalists about separation of powers, and defending opposing
arguments made against the characteristics of the executive and judicial branch
as provided in the Constitution.
II. Background
a. State when The Federalist was printed and published.
b. Discuss the intentions and purposes of The Federalist.
III. Argument for the benefit of a Union
a. A Union would guard against external dangers
b. A Union would guard against internal dangers
A. The “extended sphere” argument about how it will control factions.
(Federalist 10)
IV. Argument of the problem with complete separation of powers
a. Anti-federalists wanted a complete separation of the judicial, executive, and
legislative branches
b. The Federalist said the maxim of complete separation of powers is
misunderstood. (Montesquieu)
c. The branches need some limited power of the other branches to protect
themselves from encroachment of the other branches (Federalist 51)
A. The branches need to have the interests of maintaining their powers,
and not letting the other branches take that away.
V. Argument for a single executive, and against a plural executive
a. Anti-federalists didn’t want a single executive, too much like a monarch
b. The Federalist need the executive to be “energetic” and a plural executive
would make this impossible (Federalist 70)
A. It would take too long for the people in the executive position to make
decision in an emergency, because they might disagree.
B. In a plural executive, it is hard to tell who is responsible for a
wrongdoing because they can all blame each other, so a single
executive would lead to more responsible behavior
VI. Argument in favor of judicial review and terms of good behavior for judges
a. Anti-federalists didn’t like judicial review and the term of good behavior
b. The Federalist argued that judicial review was necessary to protect the judicial
branch from the Legislature.
c. A term of good behavior was necessary to get qualified people for the
positions; it would also give them time to develop knowledge.
VII. Conclusion
a. Thesis
b. The dates of the ratification of the Constitution by the States
c. The Federalist’s influence beyond the ratification
Sample Outline #3
Title: Common Sense and Its Impact on American Political Thought
Thesis: Thomas Paine’s Common Sense articulated the anti-British sentiments of the
Colonies in a way so unprecedented that it permanently changed the face of political
thought in America.
I.
Intro:
A. Thesis: Thomas Paine’s Common Sense articulated the anti-British sentiments
of the Colonies in a way so unprecedented that it permanently changed the face
of political thought in America.
II.
What did Common Sense say that was so different?
A. It denounced both the monarchy and the English Constitution, which had
previously been looked upon as a brilliant political document. Americans
realized the inherent fallacies of hereditary government (specifically monarchy)
as well as the English Constitution which protected the monarchy.
B. It called for Americans to disconnect themselves from the flawed British
system and create a new one for themselves. Common Sense questioned the
long-standing belief that residents of the colonies were inseparably connected
to England. It gave them a new identity – Americans rather then Britons.
C. It also outlined the benefits of a republican government, which would go on to
influence the ideas of the Founding Fathers as they created a new government
for their new country.
III.
What was Common Sense’s immediate effect on the Colonies?
A. The debate in the American Colonies shifted from that of reconciliation
with England to that of independence.
B. It was read by an unprecedented number of colonists and united a great
majority of them behind independence.
C. It inspired American intellectuals with its call for independence, leading to the
composition of the Declaration of Independence a mere six months later.
IV.
What were Common Sense’s long term effects?
A. It changed the connotation of the word “revolution” to something that looked to
the future. “Revolution” became a word of innovation rather than renovation.
B. It permanently cemented the idea of a republican, non-hereditary government
into the heads of Americans. Common Sense’s design for a republican
government, and its basic principles were carried on to the Constitution.
V.
Conclusion
A. Common Sense’s eloquent, articulate, and unprecedented arguments led to a
permanent change in American political thought.
Purchase answer to see full
attachment
